Privacy
policy.
How Wedgwood Medical collects, uses and protects personal information.
Last updated: 10 August 2026We respect your privacy and handle personal information carefully, transparently and only for legitimate purposes connected with our website, enquiries and clinical services.
1. Who we are
Wedgwood Medical is the data controller for personal information collected through this website and in connection with our services. Our principal clinic contact address is 48 South Audley Street, London W1K 2QB. You can contact us through our Contact page or by WhatsApp.
2. Information we collect
Depending on how you interact with us, we may collect:
- identity and contact details, including your name, email address and telephone number;
- enquiry, appointment and communication details;
- health, medical history, photographs, treatment plans and other clinical information where needed to assess suitability or provide care;
- payment and transaction information processed through our payment providers;
- marketing preferences and consent records;
- technical information such as IP address, device, browser, pages viewed and cookie data; and
- information you choose to provide through forms, email, telephone, WhatsApp or in person.
Please do not send urgent or highly sensitive medical information through general website forms or social messaging. Use the contact details provided by your clinician where appropriate.
3. How and why we use information
We may use personal information to respond to enquiries, arrange and manage appointments, assess treatment suitability, provide clinical care, maintain appropriate records, take payment, improve our website, protect our systems, comply with legal or professional obligations, and send marketing where you have consented or where otherwise permitted by law.
Our lawful bases may include taking steps at your request before entering a contract, performing a contract, complying with a legal obligation, pursuing legitimate interests, and consent. Health information is special-category data and will only be processed where an additional legal condition applies, such as explicit consent or the provision and management of healthcare by an appropriately bound professional.
Where marketing consent is requested, it will be separate and optional. You can withdraw consent or unsubscribe at any time.
5. Retention and security
We retain information only for as long as reasonably necessary for the purpose collected, including clinical, legal, tax, insurance and regulatory requirements. Clinical records may need to be kept for minimum periods set by applicable law and professional guidance.
We use reasonable organisational and technical safeguards. No internet transmission is completely secure, so please choose carefully what you send through general online channels.
6. Your rights
Subject to applicable law, you may ask us to provide access to your information, correct it, erase it, restrict or object to processing, or provide certain information in a portable format. You may also withdraw consent at any time. Some rights are limited where we must keep information for clinical, legal or regulatory reasons.
You also have the right to complain to the UK Information Commissioner’s Office at ico.org.uk. We would appreciate the opportunity to address your concern first.
8. Contact and updates
For privacy questions or requests, please use our Contact page and mark your message “Privacy”. We may update this policy when our services, suppliers or legal obligations change. The latest version will always appear on this page.